Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole was unchanged today. By the end of trading, Deckers Outdoor Corporation fell $10.32 (-12.2%) to $74.35 on heavy volume. Throughout the day, 9,685,946 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 1,233,200 shares. The stock ranged in price between $70.68-$75.49 after having opened the day at $73.50 as compared to the previous trading day's close of $84.67. Other companies within the Consumer Non-Durables industry that declined today were: Coldwater Creek ( CWTR), down 5.7%, Joe's Jeans ( JOEZ), down 5.4%, CCA Industries ( CAW), down 5.2% and American Apparel ( APP), down 5.0%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $2.8 billion and is part of the consumer goods sector. Shares are down 2.5% year to date as of the close of trading on Thursday. Currently there are 8 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Tumi Holdings ( TUMI), up 10.3%, Titan International ( TWI), up 5.0%, Standard Register Company ( SR), up 4.8% and Verso Paper ( VRS), up 4.3% , were all gainers within the consumer non-durables industry with Colgate-Palmolive Company ( CL) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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