Estee Lauder Cos Inc (EL): Today's Featured Consumer Goods Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Estee Lauder Cos ( EL) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.1%. By the end of trading, Estee Lauder Cos rose $1.24 (1.8%) to $68.84 on heavy volume. Throughout the day, 3,034,664 shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 1,986,200 shares. The stock ranged in a price between $67.73-$69.50 after having opened the day at $67.78 as compared to the previous trading day's close of $67.60. Other companies within the Consumer Goods sector that increased today were: Tumi Holdings ( TUMI), up 10.3%, Entertainment Gaming Asia ( EGT), up 6.5%, Titan International ( TWI), up 5.0% and Standard Register Company ( SR), up 4.8%.

The Estee Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $16.2 billion and is part of the consumer non-durables industry. Shares are down 10.2% year to date as of the close of trading on Thursday. Currently there are 10 analysts that rate Estee Lauder Cos a buy, 1 analyst rates it a sell, and 3 rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Deckers Outdoor Corporation ( DECK), down 12.2%, Chiquita Brands International ( CQB), down 7.2%, Agria Corporation ( GRO), down 7.0% and Coldwater Creek ( CWTR), down 5.7% , were all laggards within the consumer goods sector with iRobot Corporation ( IRBT) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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