PITTSBURGH, Feb. 28, 2014 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line omni-channel sporting goods retailer, invites the community of Fort Myers to their three-day grand opening. The celebration runs Friday, March 7 through Sunday, March 9 at the retailer's new Page Field Commons location (4977 Cleveland Avenue). Special extended store hours will be in effect all weekend. Store opens at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday. Throughout the weekend, DICK'S will host a variety of giveaways, including a free Under Armour Tech™ T-shirt for the first 100 people in line on Friday and a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Saturday and Sunday. Guests who get in line early will receive their unique combination for a chance to open the DICK'S Sporting Goods Gift Locker at 7:45 a.m. on Friday and Saturday and 8:45 a.m. on Sunday.* On Saturday, Florida Gulf Coast University basketball alum Eddie Murray will appear in-store from 12:30 p.m. to 2:30 p.m.** Murray is only the third player in FGCU's history with a career total of 1,000 points and 500 rebounds. "We look forward to opening our new DICK'S Sporting Goods and becoming part of the Fort Myers community," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We want to serve athletes of all ages in by providing the equipment they need to help them excel." The new location will be the retailer's 26th store in the state of Florida and its 560th nationwide. The new store will offer over 40 in-store services performed by DICK'S certified PROS in sports and outdoor specialties such as golf, bike, fishing and team sports. Visit www.DICKS.com/FortMyers for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.