WILLIAMSBURG, Va., Feb. 27, 2014 (GLOBE NEWSWIRE) -- Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) announces the opening of a new Sears Hometown Store located at 6623 Richmond Road in Williamsburg. Celebrating its grand opening February 28 through March 1, the Sears Hometown Store welcomes the local community to enjoy an additional discount of 10 percent off almost everything in the store* plus special giveaways, including a $10 gift card for the first 20 customers on Saturday, March 1. Additionally, the community is invited to stop by the store's block party on March 1 to enjoy food, music and prize giveaways. Unlike most retail concepts, Sears Hometown Stores combine the value, selection and services associated with larger retail stores but are owned and operated by a member of the local community. "We're looking to provide Williamsburg community members with a local option for all their shopping needs, giving customers a personalized shopping experience," said John Jakob, owner of Sears Hometown Store of Williamsburg. "Our highly skilled Williamsburg team and in-store internet kiosks provide our customers with expert product knowledge to ensure they're getting the best competitive pricing and the best product – they can price check other retailers and read customer reviews right in store." The Williamsburg team is excited to provide customers with professional advice, exceptional service and real-time price checks to make sure they receive the guaranteed lowest price. This unique store format allows customers in small communities to have access to the great products and brands usually found only in Sears stores. For instance, the new Sears Hometown Store in Williamsburg is the only place in town where customers can find an incredible selection of the top appliance brands such as Kenmore®, Maytag®, KitchenAid®, Whirlpool®, Bosch®, Frigidaire® and GE®, plus a large assortment of lawn and garden equipment, Craftsman® tools, fitness equipment, electronics, mattresses and more.