HAWTHORNE, Calif., Feb. 27, 2014 (GLOBE NEWSWIRE) -- Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) announces the opening of a new Sears Home Appliance Showroom store located at 2851 W. 120 th, Suite H in Hawthorne, Calif. The new store, which will provide customers with access to a full suite of top brand home appliance merchandise and mattresse sat the lowest prices by the Company's price-match policy, is hosting its grand opening celebration February 28 through March 1. The Hawthorne team welcomes the local community to enjoy an additional discount of 10 percent off almost everything in the store* plus special giveaways, including a chance to win a free washer and dryer valued at $1,439.98. Unlike most retail concepts, Sears Home Appliance Showrooms combine the value, selection and services associated with larger retail stores but are owned and operated by a member of the local community. "Our new Sears Home Appliance Showroom in Hawthorne offers the local community great appliances at a competitive price with expert product knowledge right at their fingertips," said owner Tony Lutfi. "We focus on providing convenience and accessibility to the products our customers need and want. Our goal is to become a valuable community partner by striving to offer the highest-level of customer service and building relationships with local residents, businesses, organizations and community groups." Proving to be at the forefront of retail trends, Sears Hometown and Outlet Stores, Inc. is embracing the practice of "showrooming" that many big-box home improvement, home goods and appliance retailers are running away from. Through a price-match policy, the Hawthorne Sears Home Appliance Showroom guarantees the lowest price on the top appliance brands, and is equipped with an internet kiosk where customers are guided by sales staff to view similar products, price match with other retailers, and order products not available in the store.