Halfords Group Standardizes On Informatica To Enhance Customer Satisfaction

REDWOOD CITY, Calif., Feb. 27, 2014 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of data integration software, todayannounced that Halfords Group has standardized on its best-in-class Informatica Product Information Management (PIM) solutionto create a single, authoritative version of   productdata for its omnichannel environment. By onboarding trusted supplier datamore quickly across all channels and extending its product range,Halfords will be better positioned to grow revenues and increase customer satisfaction.

 "Complete and accurate product information is essentialfor our customers - either online or in the store," says ChrisHall, Head of Quality Assurance at Halfords Group. "By usingInformatica PIM, Halfords plans to eliminate the complexities ofdata from different sources and publication channels. By creating asingle repository for all product data, we can give our customersthe data they require to make an informed choice about theirpurchase and improve their shopping experience."

Reliance on a complex, manual process for loading productinformation onto the website is cumbersome and potentially delaysthe introduction of new products and features. The Informaticasolution will play a critical role in enabling Halfords realize itsdigital ambition to extend its range online and support purchaseswith relevant and compelling information. Halfords can now automatethe on-boarding of supplier data to support the expansion of itsdigital product portfolio. The company recently expanded the 10,000product SKUs sold in the physical stores to 16,000 items marketedonline.

When it came to choosing a PIM solution, Halfords put togethervery robust selection criteria. The company selected InformaticaPIM based on the out-of-the-box functionality, ease of use and lowimplementation and maintenance costs. In the next phase ofdevelopment, Halfords is considering the adoption of a supplierportal, so that suppliers can add their product informationdirectly into a portal. Once checked automatically for quality andconsistency by Informatica PIM, the information can be publishedmore quickly.

"Halfords wants to grow revenues and market share," explainsDennis Moore, senior vice president and general manager of MDM,Informatica. "Omnichannel initiatives and endless aisles of productofferings online are two strategies our customers are employing torespond to the challenges and opportunities of today's competitiveretail environments. Informatica PIM puts the potential of productinformation to work at Halfords, with robust capabilities in dataintegration and governance."

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit www.informatica.com.Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informaticaand http://twitter.com/InformaticaCorp.

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