BARCELONA, Spain, Feb. 26, 2014 /PRNewswire/ -- (MOBILE WORLD CONGRESS) -- IBM (NYSE: IBM) today launched the IBM Watson Mobile Developer Challenge ( www.ibmwatson.com), a first of its kind, global competition to encourage developers to create mobile consumer and business apps powered by Watson. IBM announced the challenge at Mobile World Congress in Barcelona, where the company is demonstrating its mobile and Watson capabilities. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO ) The program, being driven by the newly formed IBM Watson Group, aims to encourage developers to spread cognitive computing apps into the marketplace. IBM's Watson cognitive computing innovation represents a new class of services, software and apps that analyze, improve by learning, and discover answers and insights to complex questions from massive amounts of disparate data. "The power of Watson in the palm of your hand is a game-changing proposition, so we're calling on mobile developers around the world to start building cognitive computing apps infused with Watson's intelligence," said Mike Rhodin, Senior Vice President, IBM Watson Group. "Imagine a new class of apps that deliver deep insights to consumers and business users instantly -- wherever they are -- over the cloud. It's about changing the essence of decision making from 'information at your fingertips' to actual insights." Today, it's second nature for people to simply tap an app to stay connected, make a purchase or manage a bank account. The IBM Watson Mobile Developer Challenge will encourage developers around the world to build sophisticated cognitive apps that can change the way consumers and businesses interact with data on their mobile devices. Through this initiative, mobile developers can take advantage of Watson's ability to understand the complexities of human language, "read" millions of pages of data in seconds and improve its own performance by learning.