HERSHEY, Pa., Feb. 26, 2014 /PRNewswire/ -- Today the Reese's brand (NYSE: HSY) announced it is launching Reese'sFan Edition Printed Cups, a new line of peanut butter cups with basketball designs printed on them. This is the first time the Reese's brand will use edible printing technology for its peanut butter cups, which will be available in 10 different designs. "We are very excited to introduce this new printing technology for Reese's college basketball fans, just in time for NCAA March Madness*," said John Maitrejean, senior manager, Reese's brand. "The basketball-related designs complement our role as the official candy partner of the NCAA and title sponsor of the Reese's College All-Star Game. This is new and exciting territory for us and one that holds a lot of promise for our fans." There are 10 cup designs with imagery including jerseys, basketballs brackets and basketball terminology such as, "Double Team," "Nothing But Net" and "Dual Threat." The Fan Edition packaging will also feature the NCAA logo as well as a basketball player silhouette. Reese's printed cup technology prints white, edible ink (in words or images) directly onto the peanut butter cup and has no effect on the taste of the product. Reese's Fan Edition printed cups will be available in standard two-cup bars and will retail for $0.79. The printed cups will be available at select Target and Walgreens stores beginning in mid-February and into March throughout the NCAA Division I Men's and Women's Basketball Championships. The Reese's brand is the official candy partner of the NCAA and the title sponsor of the National Association of Basketball Coaches' Reese'sCollege All-Star Game, which features the top Division I senior basketball student-athletes from around the country and is played the weekend of the NCAA Men's Final Four. For more information on the Reese's brand, visit reeses.com and find us on Twitter @ReesesPBCups and on Facebook at Facebook.com/Reeses. About The Hershey CompanyThe Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 15,000 employees. With revenues of more than $7.1 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey'sKisses, Hershey'sBliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success. About the NCAA The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS. *NCAA, March Madness and Final Four are trademarks of the National Collegiate Athletic Association.