Harley-Davidson Inc (HOG): Today's Featured Automotive Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Harley-Davidson ( HOG) pushed the Automotive industry lower today making it today's featured Automotive laggard. The industry as a whole closed the day down 0.2%. By the end of trading, Harley-Davidson fell $0.79 (-1.2%) to $63.99 on average volume. Throughout the day, 1,493,810 shares of Harley-Davidson exchanged hands as compared to its average daily volume of 1,188,700 shares. The stock ranged in price between $63.40-$64.51 after having opened the day at $64.30 as compared to the previous trading day's close of $64.78. Other companies within the Automotive industry that declined today were: SORL Auto Parts ( SORL), down 4.3%, Allison Transmission Holdings ( ALSN), down 3.6%, Quantum Fuel Systems Technologies Worldwide ( QTWW), down 3.4% and Spartan Motors ( SPAR), down 3.1%.

Harley-Davidson, Inc. manufactures heavyweight cruiser and touring motorcycles. The company operates through two segments: the Motorcycles segment and the Financial Services segment. Harley-Davidson has a market cap of $14.2 billion and is part of the consumer goods sector. Shares are down 6.4% year to date as of the close of trading on Monday. Currently there are 11 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Harley-Davidson as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, good cash flow from operations, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front, Tesla Motors ( TSLA), up 13.9%, Gentherm ( THRM), up 3.2%, Accuride ( ACW), up 2.8% and Meritor ( MTOR), up 1.8%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the automotive industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the automotive industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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