Why Lantronix (LTRX) Is Up Today

NEW YORK (TheStreet) -- Lantronix  (LTRX) hit a one-year high of $3.31 on Tuesday as the stock increased more than 30% after the tech manufacturer demonstrated firmware that would make several of its products configurable to allow for delivery of pertinent data to Google Analytics  (GOOG).

Lantronix expects PremierWave and xSenso to be the first two product families to include Google Analytics functionality.

"The promise of M2M and the Internet of Things lies not in the technical specifications of the products themselves, but in how these products provide solutions that make life better -- for consumers and businesses alike," said President and CEO Kurt Busch in the company's statement. "Incorporating Google Analytics into our product offerings yields a simple, easy to use analytics engine for almost any machine. The ability to access real-time data, customized to meet the user's needs, to whatever device, wherever it's located, is what will drive the next wave of M2M adoption."

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TheStreet Ratings team rates LANTRONIX INC as a "sell" with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:

"We rate LANTRONIX INC (LTRX) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been an overall disappointing return on equity."

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