Comcast NBCUniversal Make Million-Dollar Commitment To LIFT To Help Bridge The Digital Divide In Low-Income Communities
a national nonprofit focused on lifting families out of poverty for
announced today that they have formed a new national partnership to help...
LIFT, a national nonprofit focused on lifting families out of poverty for good, and Comcast Corporation (Nasdaq: CMCSA, CMCSK) announced today that they have formed a new national partnership to help bridge the digital divide in four low-income communities LIFT serves. Through a two-year commitment of $1.3 million in cash and in-kind support from Comcast, LIFT will expand its digital literacy hubs at its resource centers in Boston, Chicago, Philadelphia and Washington, D.C. The new Comcast and NBCUniversal Digital Literacy Learning Hubs will enable LIFT community members to get online and access critical resources needed to get their families back on their feet. Over the next two years, LIFT advocates will provide one-on-one and workshop-based support to 13,000 community members as they search for jobs online, access critical benefits, create household budgets and email addresses and navigate the Internet for other important resources. Through this work, LIFT will help its members use technology to bridge the digital divide – an essential part of building the personal, social and financial foundations they need to lift themselves out of poverty for good. “We believe in the power of innovation and using technology to tackle complicated challenges facing the community members we serve, and partnering with Comcast to expand our digital literacy programming makes perfect sense,” said Kirsten Lodal, LIFT’s Founder and CEO. “Thousands of people will now be able to advance their job search, secure housing and connect to critical online tools that might otherwise have been unavailable to them.” Comcast’s investment will provide technology, program and training support for the LIFT and Comcast and NBCUniversal Digital Literacy Hubs, in addition to in-kind media support on Comcast’s digital cable and online platforms. Comcast NBCUniversal is now LIFT’s top national media sponsor. “A lack of digital literacy and understanding of how the Internet is relevant and useful are key barriers to broadband adoption in low-income communities,” said Charisse R. Lillie, Vice President of Community Investment for Comcast Corporation and President of the Comcast Foundation. “This new partnership with LIFT will help bridge the gap between access and education, helping tens of thousands of families nationwide cross the digital divide and unleash the power of technology to improve their lives.”