Look at it another way ... one thing I argued when Apple (AAPL) launched iTunes Radio was that it wouldn't go too hard after Pandora (P). And it certainly wasn't about to remove or even lower Pandora's status on iOS devices. That's because Pandora carries cachet with consumers. If Pandora disappeared from Apple's iPhone, there'd be a whole bunch of angry people Tweeting, sending emails, writing their Congressperson, collecting petition signatures and organizing hunger strikes.
Not so much so if your cable company decides they're going to pull Bravo from your package. Or if Apple yanked some random app from the App Store.
So, on one hand, consumers will end up getting what they've been dreaming about forever. They're about to come a whole lot closer to a la carte, if not arrive exactly there. But, OTOH, they'll still complain.
This leverage means the little guy gets boxed out. There's probably some programming on Bravo that adds something to some hardly-covered corner of the world. You're not going to have four or five music channels to kick around anymore (I'm talking to you MTV2 and Fuse) or niche networks such as Logo.
So the most diehard music fan or LGBT activist screaming for a la carte cable will ultimately take up another cause when TWC/CMCSA and other cable companies no longer accept the inclusion of these thrown-in networks that, relatively speaking, nobody watches.
These fringe networks will not have to go away, though. They can stay. If you're willing pay for them.
True a la carte, baby! Survival of the fittest.
TWC/CMCSA will end up looking something like the Best Buy (BBY) of entertainment.
The one-stop shop for anything you want.
So, as I noted last week, expect TWC/CMCSA to make Netflix (NFLX) an option for your cable package. And any other network or streamer or whatever we call them that wants on. If you're a cable network that doesn't get a guaranteed spot like ESPN and HBO, that's cool, TWC/CMCSA will offer you a la carte.
That means a lot of these cable networks will fold because their subscriber numbers will not be large enough to justify Viacom or NBCUniversal or whomever bankrolling them.
And, as this scenario shakes out, we'll have the same people who kicked and screamed for a la carte complaining that there's no longer a place for the voices on the fringe. For the networks and random media outlets that do not play directly to the mainstream.
But just remember, it's not TWC/CMCSA's fault that they'll be gone, it's yours. You got what you asked for -- a cable package that looks like a sushi menu. One where you get your bento box of local channels, ESPN, HBO and such ... then you get to check off the boxes for as many a la carte options as your budget and appetite for entertainment will allow.
Get ready to enjoy it. Having this much choice will make your head spin. So much so I reckon more than a few people will long for the old days.
--Written by Rocco Pendola in Santa Monica, Calif.