Kellogg Company (K): Today's Featured Food & Beverage Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Kellogg Company ( K) pushed the Food & Beverage industry higher today making it today's featured food & beverage winner. The industry as a whole closed the day up 0.5%. By the end of trading, Kellogg Company rose $0.76 (1.3%) to $60.71 on average volume. Throughout the day, 1,864,534 shares of Kellogg Company exchanged hands as compared to its average daily volume of 1,936,600 shares. The stock ranged in a price between $60.14-$60.93 after having opened the day at $60.48 as compared to the previous trading day's close of $59.95. Other companies within the Food & Beverage industry that increased today were: Agria Corporation ( GRO), up 5.5%, American Lorain ( ALN), up 5.3%, Origin Agritech ( SEED), up 4.6% and Farmer Bros ( FARM), up 4.3%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $21.8 billion and is part of the consumer goods sector. Shares are down 1.8% year to date as of the close of trading on Friday. Currently there are 2 analysts that rate Kellogg Company a buy, 3 analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, notable return on equity, expanding profit margins, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, Crumbs Bake Shop ( CRMB), down 8.6%, Synutra International ( SYUT), down 4.4%, RiceBran Technologies ( RIBT), down 3.6% and SkyPeople Fruit Juice ( SPU), down 3.0% , were all laggards within the food & beverage industry with Green Mountain Coffee Roasters ( GMCR) being today's food & beverage industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider PowerShares Dynamic Food & Beverage ( PBJ) while those bearish on the food & beverage industry could consider PowerShares DB Agriculture Sht ETN ( ADZ).

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