Will This Upgrade Help Hasbro (HAS) Today? (Update)

Update (9:50 a.m.): Updated with Monday market open information.

NEW YORK ( TheStreet) --  BMO Capital increased its target price on  Hasbro  ( HAS) to $55, increased its estimates through 2015 and set a "market perform" rating. The firm noted the company appears to have a solid product lineup for 2014.
"We saw nice innovation and trend-right items within core brands," BMO wrote in a research note. "We also believe the company has a good mix of price points, with a strong number of items in the $5-$15 price range. Investors, though, appear more excited about movie properties like Spider-Man, Captain America, and Transformers. Unfortunately, we don't think retail buyers share their enthusiasm. What we think investors should be paying more attention to is the strengthening of the core, which could provide more sustainable growth going forward than hit-driven movie toys."

The stock was rising 0.83% to $54.75 shortly after the market opened on Monday.


Separately, TheStreet Ratings team rates HASBRO INC as a "buy" with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate HASBRO INC (HAS) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

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