Accenture (NYSE:ACN) has launched a new Mobile Wallet platform that features integrated advanced analytics and big data capabilities, recommendation tools and security elements to provide a robust, modular platform for a trusted digital payments ecosystem that Accenture clients can operate for enhanced customer services. In a leap towards making traditional physical wallets obsolete, the Accenture Mobile Wallet platform allows end-users to manage and operate all their cards, including credit, debit, transport, loyalty and gift cards. The Accenture Mobile Wallet also manages all proximity transactions and payments, which can be made through Near Field Communications (NFC) technology or QR codes, with the relevant enabled cards presented at compatible Points of Sales. In addition, the Accenture Mobile Wallet allows users to send money to other users or future users, reducing the need for any other tools in financial transactions. “The key to a vibrant, viable digital commerce ecosystem is a robust platform to underpin its operations,” said Jin Lee, global managing director, Accenture Mobility. “This platform will help our clients – be they banks, mobile operators, merchants or a partnership of them all – to understand which offers to extend to which consumers and when. The platform then provides the functionality with which to pay for those offers, while gathering data to continue the learning and relationship-building process with that individual.” Building on the existing solution, the Accenture Mobile Wallet platform now includes the Accenture Recommendation Engine, an integrated big data solution developed by Accenture Interactive and delivered via the cloud or on-premise through Accenture Analytics , which offers personalised recommendations to customers in real time. With an extensive library of machine learning algorithms, the engine enables businesses to easily and seamlessly filter recommendations based on predefined business and merchandising rules. This will automatically suggest which offer should be presented to customers, based on advanced analytics performed on buyer identification data at the point of interaction, such as when they enter a geo-fenced store’s perimeter. With Bluetooth® Low-Energy Beacons integrated to further increase the granularity of those geo-fences, merchants will be able to define keywords attached to zones in-store, contact the Accenture Mobile Wallet and find out the preferred offers related to that zone. The Accenture Recommendation Engine then tailors that offer according to existing user data and their registered preferences for its use, to deliver the most relevant offer directly to the consumer’s device via the Accenture Mobile Wallet.