VALLEJO, Calif., Feb. 21, 2014 (GLOBE NEWSWIRE) -- Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) announces the opening of a new Sears Home Appliance Showroom store located at 946 Admiral Callaghan Lane, Suite 914 in Vallejo, Calif. The new store, which will provide customers with access to a full suite of top brand home appliance merchandise and mattresses at the lowest prices via the Company's price-match policy, is hosting its grand opening celebration February 28 through March 1. The Vallejo team welcomes the local community to enjoy an additional discount of 10 percent off almost everything in the store plus special giveaways, including a chance to win a free washer and dryer valued at $1,439.98. The Vallejo location was the 20 th Sears Home Appliance Showroom Store to open in 2013, and one of 71 new locations that opened across all Sears Hometown and Outlet Stores formats last year. Unlike most retail concepts, Sears Home Appliance Showrooms combine the value, selection and services associated with larger retail stores but are owned and operated by a member of the local community. "We're looking to fill a void in the Vallejo community by offering convenience and accessibility to great appliances at a competitive price," said Tony Lutfi, owner of Sears Home Appliance Showroom store in Vallejo. "Local residents can expect to come in and have expert product knowledge right at their fingertips – from our highly skilled team members to onsite internet kiosks where they can read customer reviews and price check with other retailers. We try to make shopping as easy as possible for our customers." Proving to be at the forefront of retail trends, Sears Hometown and Outlet Stores, Inc. is embracing the practice of "showrooming" that many big-box home improvement, home goods and appliance retailers are running away from. Through a price-match policy, the Vallejo Sears Home Appliance Showroom guarantees the lowest price on the top appliance brands, and is equipped with an internet kiosk where customers are guided by sales staff to view similar products, price match with other retailers, and order products not available in the store.