WENATCHEE, Wash., Feb. 21, 2014 (GLOBE NEWSWIRE) -- Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) announces the opening of a new Sears Hometown Store located at 511 Valley Mall Parkway, Suite A3 in East Wenatchee. Celebrating its grand opening February 28 through March 1, the Sears Hometown Store welcomes the local community to enjoy an additional discount of 10 percent off almost everything in the store plus special giveaways, including a $10 gift card for the first 20 customers on Saturday, March 1. The East Wenatchee location was the 16 th Sears Hometown Store to open in 2013, and one of 71 new locations that opened across all Sears Hometown and Outlet Stores formats last year. Unlike most retail concepts, Sears Hometown Stores combine the value, selection and services associated with larger retail stores but are owned and operated by a member of the local community. "We saw a void in the East Wenatchee community for a Sears Hometown Store and we're both proud and excited to meet consumer demand," stated Cliff Phillips, owner of the new Sears Hometown Store of East Wenatchee. "We want to create the most convenient shopping experience for our community by combining in-store shopping and online-to-store pick-up giving them a one-stop resource for the products they want and need." The East Wenatchee team is excited to provide customers with professional advice, exceptional service and real-time price checks to make sure they receive the guaranteed lowest price. This unique store format allows customers in small communities to have access to the great products and brands usually found only in Sears stores. For instance, the new Sears Hometown Store in East Wenatchee is the only place in town where customers can find an incredible selection of the top appliance brands such as Kenmore®, Maytag®, KitchenAid®, Whirlpool®, Bosch®, Frigidaire® and GE®, plus a large assortment of lawn and garden equipment, Craftsman® tools, fitness equipment, electronics, mattresses and more.