In all of the newly granted territories, the new bottlers and The Coca-Cola Company will work collaboratively to implement key elements of their evolving U.S. operating model, including:

  • A grant of exclusive territory rights and the sale by Coca-Cola Refreshments (CCR) of distribution assets and cold drink equipment
  • A finished goods model under which production assets will remain with CCR, which would facilitate future implementation of a national product supply system
  • An improved, more integrated information technology platform
  • A new beverage agreement that supports the evolving operating model

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, MinuteMaid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About Reyes Holdings, L.L.C.

Reyes Holdings, aligned with leading beer brewers and foodservice providers, delivers some of the best-known brands and widest variety of food and beverage items to retailers around the world. Annually, the company delivers more than 800 million cases of high-quality beer and food products from 120 warehouses in North, Central and South America, as well as Europe, the Middle East and Asia Pacific. Reyes Holdings operations include The Martin-Brower Company, L.L.C., a global quick-service restaurant distribution business and the largest supplier worldwide of distribution services to the McDonald’s restaurant system; Reinhart Foodservice, L.L.C., one of the largest broadline foodservice distributors in the United States, and Reyes Beverage Group, the largest beer distributor in the United States representing the great majority of import, craft and domestic beer brands. Reyes Holdings is the 11 th largest privately held company in the United States with more than 16,000 employees and annual sales in excess of $22 billion. For more information about Reyes Holdings, visit the company website at www.reyesholdings.com.

About Troy Taylor

Troy Taylor will be the Chairman and Chief Executive Officer of the new bottling company which will have territory rights in Central Florida including Tampa/St. Petersburg. Troy has been involved in the Coca-Cola Bottling System for nearly 20 years as an advisor on strategic matters. He is also Founder and Managing Partner of Spinel Investment Company.

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