Prudential Retirement joins the annual America Saves Week campaign to encourage more Americans to make a commitment to increase savings over their lifetime with the goal of accumulating sufficient income in retirement. Prudential Retirement is a business unit of Prudential Financial Inc. (NYSE:PRU). Established in 2007, America Saves Week is an annual week-long event coordinated by the America Savings Education Council and the Consumer Federation of America during which more than 2,000 organizations across the U.S. work together to promote good savings behavior. “It’s never too late to begin. The sooner you start contributing to your employer-sponsored retirement plan or IRA, the better your chances for building a significant savings cushion,” says Christine Marcks, president of Prudential Retirement. “Once you start saving, it becomes even easier to make small increases with your savings allocation. The impact is often barely noticeable in your paycheck, but could really make a big impact on your retirement savings over time.” For Americans who have not started saving, Marcks suggests other tips. Consider enrolling in your company’s retirement plan right away or open an IRA. Once enrolled, Marcks encourages people to manage risk by diversifying their savings over a well-chosen mix of investments. Americans should also check with their employer to see if there is an option in the plan that provides guaranteed income for life during retirement—essentially transforming your savings into a retirement income stream . According to the Center for Retirement Research at Boston College’s 2012 National Retirement Risk Index, the number of workers at risk of being unable to maintain their pre-retirement standard of living once they retire has risen over 20 percent from 44 percent in 2007 to 53 percent in 2010. There are several vehicles that Americans can use to save for retirement, including workplace retirement plans and personal investment and savings accounts. However in recent years, increasing longevity, market uncertainty and low interest rates have placed many Americans at risk of outliving their retirement income.