Continuing to provide its advertising partners with the best platforms and most engaged audiences, Food Network has improved and redesigned FoodNetwork.com with enhanced video features and optimized mobile performance. Advertisers will benefit from deeper contextual and visual alignment on the site that will drive action from the brand’s engaged consumers. The refreshed site also boasts ad units and integrations that are larger, more effective, and newly optimized for mobile. Users of the site will enjoy a seamless experience across all screens – desktop, mobile and tablet. “We are creating more opportunities for advertisers to integrate their messaging into the site beyond traditional ad units, plus the site’s increasing focus on video will drive substantially more premium video views, which are in great demand from advertisers,” said Ann Lundberg, senior vice president of food and cooking digital sales for Scripps Networks Interactive, parent company of Food Network. “The site’s clean visual layout and rich advertising formats make ads look beautiful on any screen and create a deeper connection with our fans.” The new site design brings video front and center for users, whether they seek entertainment, inspiration or how-to advice. Short-form, instructional video around Food Network’s trusted chefs and recipes helps users be more successful in the kitchen while encouraging them to spend more time on the site. Entertainment-driven visitors can catch up on their favorite Food Network shows and talent while enjoying digital-only series such as “Bobby Flay Fit.” “FoodNetwork.com's redesign offers an enhanced user interface providing consumers the best possible digital experience our brand has to offer,” said Bob Madden, senior vice president of digital food properties for Scripps Networks. “The site has grown into so much more than just a recipe repository and companion to our programming. It has evolved into a vibrant destination in and of itself for food fans of all tastes. The refreshed site will help satisfy our audience’s insatiable demand for the Food Network brand.”
Consumers asked for access to their favorite recipes in the kitchen and in the store. FoodNetwork.com’s new cross-platform recipe box and shopping list is the answer. Especially designed for consumer packaged goods advertisers, the tool will enable users to add recipes instantly to an online recipe box. The feature drives usage to help loyal visitors save, personalize and share recipes.Additionally, in conjunction with the site launch, new partnerships with Viggle and Twitter will allow advertising partners to extend their digital content sponsorships across screens and devices. According to comScore Multi-Platform figures, the Scripps Networks stable of food-related digital properties – FoodNetwork.com, CookingChannelTV.com, Food.com and their accompanying mobile apps – garnered an average of 35 million monthly unique users last year, which surged to more than 40 million during the high-traffic holiday period. “Our food sites attract cable’s most convergent audience, both watching the networks and interacting online, but it doesn’t end there,” Lundberg said. “Our powerful brands rank No. 1 in motivating our audiences to try new things and buy what’s advertised. As this new functionality scales across all of our digital properties, it will allow us to leverage that reach and close the loop from awareness to trial, generating superior results for our partners.” About Food Network Food Network ( www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine's rate base has grown tenfold and is now the second largest monthly magazine on the newsstand, with over 11.6 million readers. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24-hour networks in the United Kingdom, Asia, and the Europe, Middle East and Africa (EMEA) region. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel, HGTV, DIY Network, Travel Channel and Great American Country, is the manager and general partner. About Scripps Networks Interactive Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 170 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. The company’s global networks reach millions of consumers across Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.