Social Networks Embrace VideoTwitter’s introduction of video sharing site Vine last year and the integration of video into Facebook’s Instagram have driven a dramatic increase in social video sharing. As a consequence, the data content on social networks now consists of 32 percent video, while images contribute 63 percent and text contributes five percent. With regards to its contribution to subscribers’ daily mobile data volume, social networking consumes eight percent on average, although this percentage fluctuates significantly by operator and region. For example, social network data traffic in Europe and the United States is responsible for 18 and 16 percent, respectively, of all data volume. In contrast, only four percent of overall data traffic is attributable to popular social networking sites in the Asia-Pacific region. “The Mobile Analytics Report serves, in part, as an early warning system for mobile operators’ network, marketing and customer care organizations, providing insight into potential network pitfalls and opportunities to deliver exceptional subscriber experiences,” said Mark Davis, senior director of Product Marketing, Service Provider Platforms at Citrix. “In many regions, consumers now expect wired-like performance on their mobile device and, when they don’t get that performance; their frustration is directed at the operator. But a great subscriber experience is just the start. Operators looking to transform their businesses need to understand data usage such as that detailed in the report, and find ways to translate that understanding into incremental revenue.” Methodology The findings in the Citrix Mobile Analytics Report are generated from the ByteMobile mobile data traffic reporting solution. The Mobile Analytics Report anonymously source data traffic statistics from 3G and 4G networks of the Citrix global tier-one customer base. The consumer survey was conducted by Wakefield Research on behalf of Citrix. For more information, visit http://www.citrix.com/products/bytemobile/overview/reports.html. About Citrix Citrix (NASDAQ:CTXS) is a leader in virtualization, networking and cloud infrastructure to enable new ways for people to work better. Citrix solutions help IT and service providers to build, manage and secure, virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive with mobile workstyles. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million people globally. Learn more at www.citrix.com. For Citrix Investors This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
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