Discovery Communications Inc (DISCA): Today's Featured Media Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Discovery Communications ( DISCA) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.7%. By the end of trading, Discovery Communications rose $0.81 (1.0%) to $81.14 on average volume. Throughout the day, 1,378,678 shares of Discovery Communications exchanged hands as compared to its average daily volume of 1,481,300 shares. The stock ranged in a price between $80.15-$82.29 after having opened the day at $80.33 as compared to the previous trading day's close of $80.33. Other companies within the Media industry that increased today were: Liberty Media Corp Class B ( LVNTB), up 11.0%, Lee ( LEE), up 9.7%, Rocket Fuel ( FUEL), up 5.7% and YOU On Demand Holdings ( YOD), up 4.0%.

Discovery Communications, Inc. operates as a non fiction media company worldwide. The company operates through three segments: U.S. Networks, International Networks, and Education. It provides original and purchased content across various distribution platforms. Discovery Communications has a market cap of $11.8 billion and is part of the services sector. Shares are down 10.6% year to date as of the close of trading on Tuesday. Currently there are 9 analysts that rate Discovery Communications a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates Discovery Communications as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, increase in net income, notable return on equity and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, ChinaNet Online Holdings ( CNET), down 8.3%, Point.360 ( PTSX), down 5.6%, Tiger Media ( IDI), down 4.5% and Rentrak Corporation ( RENT), down 4.3% , were all laggards within the media industry with Time Warner ( TWX) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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