Why Millennial Media (MM) Is Plummeting Aftermarket

Updated to reflect correct Thomson Reuters revenue estimate in third paragraph. 

NEW YORK (TheStreet) -- Mobile advertising firm Millennial Media (MM) plummeted in post-market trading after first-quarter forecasts came in far below analyst estimates.

After the bell, shares took off 13.2 % to $7.20 after closing 0.14% lower.

Management anticipates total revenue for the March-ending quarter between $72 million and $76 million. Analysts surveyed by Thomson Reuters had expected current-quarter sales of $83 million.

An adjusted EBITDA loss is expected between $5 million and $6 million. Analysts had anticipated an EBITDA profit of $8.8 million.

In the three months to December, the company recorded a net loss of 4 cents a share, in line with what analysts had anticipated. Revenue of $109.5 million was 44% higher than a year earlier and beat estimates of $95.62 million.

Also See: Millennial Media Reports Fourth Quarter

Also See: Millennial Media Appoints Ross Levinsohn And Tom Evans To Its Board Of Directors

TheStreet Ratings team rates MILLENNIAL MEDIA INC as a Sell with a ratings score of D+. The team has this to say about their recommendation:

"We rate MILLENNIAL MEDIA INC (MM) a SELL. This is driven by multiple weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its feeble growth in its earnings per share, deteriorating net income, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself."

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