3D Systems (DDD) Plunges Further Into 3D Toy Printing With Latest Acquisition

NEW YORK (TheStreet) -- Days after announcing a partnership with Hasbro (HAS) to co-develop "immersive, creative play experiences," 3D Systems (DDD) has revealed its latest acquisition, Digital PlaySpace, a company specializing in digital play platforms.

Digital PlaySpace is an "immersive digital play platform that connects brands, retailers and consumers to 3D printable play activities," said 3D Systems in a statement. The company allows consumers to create printable three-dimensional toys through their digital properties including DigitalDollhouse.com and Dreamhouse Designer app on Facebook.

"Digital PlaySpace's ability to customize and rapidly publish mobile and web 3D printable content provides a differentiated value proposition for brands and consumers alike," said 3D Systems chief marketing officer Cathy Lewis in a statement.

Financial details of the acquisition were not disclosed.

The purchase comes less than two months after the acquisition of Gentle Giant Studios, a 3D firm specializing in the printing of toys and collectibles for licensed brands such as Marvel, Disney and Star Wars.

The Rock Hill, SC-based business is due to release fourth-quarter results on Friday, Feb. 28.

Recently, management lowered guidance for its upcoming earnings. The company expects net income of 83 cents to 87 cents a share, compared to previous guidance of 93 cents to $1.03 a share.

Though demand for professional 3d printing and materials was strong, it was offset by softer demand for on-demand parts and consumer devices.

Must Read: 3D Systems Partners With Hasbro on 3D Toy Printing Project

TheStreet Ratings team rates 3D SYSTEMS CORP as a Buy with a ratings score of B-. The team has this to say about their recommendation:

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