Apple's 'Pandora Killer' Arrives Next Month

NEW YORK (TheStreet) -- Others have participated in Pandora (P) killer hyperbole for years so I figure, given my coverage of the company, I'm allowed to dabble.

But seriously people ... While it doesn't seem as if iTunes Radio has had the slightest impact on Pandora (assuming we can trust the people at NPD Group), Apple (AAPL) just made an announcement I reckon could resonate meaningfully.

I first saw this over at The Next Web:

Apple Announces its First iTunes Festival in the US, Five Nights at SXSW
... from March 11-15 it will be hosted at ACL Live at the Moody Theater, in Austin, Texas. And some big names will be in tow too, including Coldplay, Imagine Dragons, Pitbull, Keith Urban and more.

Why do I think this matters?

The umbrella reason: In my estimation, even though Pandora clearly doesn't realize it yet, its bread and butter will soon lie outside of its core focus of being radio redefined. It is/will be data. The other is/will be entering the live concert business.

Pandora's scale and precision at doing radio makes everything else possible, however, it's in the process of not seizing the opportunity it created for itself in "everything else." Frankly, it has failed miserably in both areas (though it has gotten better over the months with respect to live shows). Everything else could mean everything from additional lines of revenue to some much-needed leverage in the royalty fight.

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