MEXICO CITY, Feb. 19, 2014 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced that Maxcom Telecommunications has selected the SAP® ERP application and solutions from the SAP® Cloud portfolio to enhance operational flexibility and support a process of internal reengineering. With a goal to increase market share and create entirely new markets by reinforcing its competitive advantage in the telecommunications industry, Maxcom plans to revamp its internal business processes with the help of a new integrated and comprehensive technology platform from SAP. The transformation will support more efficient operational practices and helps facilitate a strong trajectory of growth for the telecommunications company, which serves micro, small and midsize businesses and residential customers in the Mexican territory. (Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO) Maxcom expects its growth to outpace historical trends and has adopted a strategy that entails a new business model. The model is supported by a reengineering of internal processes to enable greater operational flexibility and efficiency to solidify the company's competitive positioning in the industry. SAP software will empower Maxcom to seamlessly rearrange its offerings, refine its business model and target a new set of customers with unique telecommunications needs. "At Maxcom, we firmly believe that technology is the primary enabler of our business, and enhancing our technological capabilities will lead to improved quality in the services we offer to customers," said Enrique Ibarra, CEO, Maxcom. "Additionally, a well-integrated modern platform will allow us to do our job with high operational efficiency, providing an opportunity to also improve our position in the marketplace. SAP offers us a state-of-the-art system to help us sustain strong growth over the next year. We look forward to taking advantage of the opportunity presented by current market and regulatory conditions." As the company redesigns workflows, Maxcom will restructure its information systems to be tightly integrated into daily business processes in accordance with best practices in the industry. The integration of the SAP software will help Maxcom increase flexibility and allow data to flow across business units, without being delayed by organizational boundaries.