"Although the development of analytical capabilities and capacity is extremely important, a focus on data, methods and technology alone will not magically deliver the insights needed for competitive edge," said Berkey. "CPG companies are investing in analytical talent but now leadership needs to focus on instilling the right analytical culture and create, champion and sustain an analytics vision. And front-line practitioners need to combine their technology abilities with problem solving and data analysis skills to deliver bottom-line business benefits."About the study Accenture completed global research to understand how CPG companies are structuring Analytics-driven organizations and using analytics in their decision-making processes. Accenture surveyed 90 CPG executives with responsibility for or oversight of Analytics in organizations with revenues of more than $2 billion. The study looked at three key areas: analytics challenges and priorities, organizing and governing analytics capabilities and insight-driven decision-making. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com. Accenture Commercial Services for Consumer Goods, is a business service that helps companies increase sales and margins through an end-to-end offering of management consulting, technology and business process outsourcing that improves interactions with customers, channels and consumers through innovative analytical, multi-channel and operational capabilities. Accenture Analytics, part of Accenture Digital, delivers insight-driven outcomes at scale to help organizations improve their performance. With deep industry, functional, business process and technical experience, Accenture Analytics develops innovative consulting and outsourcing services for clients to help ensure they receive returns on their analytics investments. For more information, follow @ISpeakAnalytics and visit www.accenture.com/analytics.