Informatica Ups The Ante For Data Platforms

Redwood City, Calif., Feb. 19, 2014 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today announced Informatica 9.6, thelatest release of its award-winning platform. New capabilities makeit easy to develop and deploy all kinds of data projects - fromeveryday integration projects to new cloud and big dataprojects.

The new 9.6 platform, with fully integrated agile development,delivers business value up to five times more quickly thancompeting or traditional approaches.

Register here for the Informatica 9.6 "Great Data by Design:Data Integration and Quality Reimagined" virtual event - scheduledfor 9 a.m. to 10:45 a.m., Pacific Time, on Thursday, Feb. 27.

"With data volumes and complexity soaring, and bad data costinghundreds of billions of dollars annually, enterprises need ascomprehensive an integration platform as possible for effectivedata management," said Anil Chakravarthy, executive vice presidentand chief product officer, Informatica." Today, Informaticadelivers 'great data' for individuals and organizations. This greatdata is a true differentiator because customers can gain acompetitive advantage when they can find, clean and transform datato fit their business needs. The most complete platform available,only Informatica 9.6 delivers data at any scale - from departmentalto enterprise and from transactional to big data - whileaccelerating many data integration projects by a factor offive."

New Packages Eliminate Data Accidents Through Profilingand Monitoring

The Informatica Platform navigates data projects, ranging frommodest departmental projects to the largest of multi-node clusterHadoop projects. It delivers great data by bringing togetherpeople, technology and process. Informatica 9.6 offers three newplatform packages - including new versions of PowerCenter Standard and PowerCenter Advanced, and a new PowerCenter Premium Edition - plus a new, free trial of the Informatica PowerCenter Big Data Edition. These are theindustry's first to feature:

·         Built-inbusiness-IT collaboration functionality that ensures designfidelity.

·         Built-inprofiling and rapid prototyping that provides the ability todevelop quickly and deploy anywhere.

·         Advancedscaling, metadata management and monitoring capabilities that givesoperational confidence.

·        State-of-the-art data stewardship, data validation and proactivemonitoring that produces safe data.

·         TheVibe Virtual Data Machine architecture that makes risk-free bigdata integration experimentation possible. Design now. Scale as yougrow.

"Clean, safe and connected data is neither a large data nor alarge enterprise luxury," Chakravarthy said. "It is anevery-enterprise imperative. We've built rapid prototyping andbasic profiling into our platform. In today's data world, thesecapabilities are not a luxury, they're a necessity."

Clean, Safe and Connected Data in Hybrid ITEnvironments

The Informatica Platform harnesses both the power and thesimplicity of the cloud. Today, about 2,000 companies, representingmore than two billion records per day, run their business on Informatica Cloud.New Informatica Cloud capabilities include:

·         InformaticaCloud Designer, which marries the simplicity of wizard-basedmappings with the flexibility of advanced mappingcapabilities. 

·         Informatica Cloud Test Data Management that gives applicationadministrators the ability to create secure test data subsets fordevelopment activities.

Built On or BuiltIn.  Easy-to-Consume, Fast-to-Develop. 

The new set of toolkits and trial editions take the InformaticaPlatform throughout the development community. New offeringsinclude:

·         Informatica Software Developer Toolkit simplifying thedevelopment of custom data integration connectors usingEclipse-based authoring, configuration and publishing to the InformaticaMarketplace.

·         InformaticaVibe Starter Kit to jumpstart a hybrid data landscape,including:

o   Easy-to-use software services for synching,replicating, masking, sub-setting and validating data.

o   Vibe framework for developing and managingconfigurable integration patterns.

o   Online training for two employees and a one-dayoptimization workshop.

Supporting Quotes

 "Consip has improved the process of information productionwith the adoption of a new model of business intelligence in itsdata warehouse program. The application of the new agile dataintegration model - which utilizes role-based tools for business-ITcollaboration, rapid prototyping and profiling - has enabled therealization of a data integration project in a few days, versusmany months, thus significantly reducing lead times and improvingthe quality of information."

- Mauro Gubinelli, Data Warehouse Manager, Consip S.p.A.

 "Every time you request information to make a decision,your employees manually go gather data and roll it up. So, everytime a request for data is made, you are reworking the datagathering and roll-up logic. The unfortunate part is that theprocess is error prone and slow - with the business complainingthat it does not get the data it asked for. Having specialized inthe implementation of data warehouses, we know first-hand thatthere is a better way. What is needed is an agile data integrationplatform that involves the business user throughout the process,from requirements gathering, to requirements validation, to rapidlyprototyping the solution, to analysis and profiling, and then totesting. IT then can do the final deployment and on-goingmonitoring of the environment. With the business and IT now happy,it's a win-win for all."-Jared Hillam, EIM Practice Director, Intricity, LLC

 "Informatica continues to drive innovative capabilities in9.6, with enriched features that mirror the increasing need forbusiness-driven data governance, ease of deployment across hybridcloud and on-premise data environments, and more agile applicationdevelopment. These capabilities are underscored by an attractive,new packaging and pricing scheme that encourages enterprises totake a holistic, integrated platform-approach to data integrationand quality. Collectively, these enhancements will appeal to bothcustomers and partners that are resinous about treating their dataas a first-class citizen in their solutions."

- Madan Sheina, Lead Analyst, Information Management, Ovum


Informatica 9.6 is generally available now. For moreinformation, clickhere.

Tweet this:  News @InformaticaCorp changesgame for #dataintegration delivering 9.6 platform #greatdata#bigdata

About Informatica's Vibe Virtual DataMachine

With InformaticaVibe, the industry's first and only embeddable virtual datamachine (VDM), individuals can "Map Once. Deploy Anywhere." tosimplify data infrastructure and harness the never-endingtechnology changes for their organization's advantage. As anexample, almost any data integration job developed usingInformatica to run on traditional hardware can now, withoutadditional effort, run natively on Hadoop clusters.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit with Informatica at,


Note: Informatica, Informatica Data Integration, InformaticaData Quality, the Informatica Platform, InformaticaPowerCenter and Informatica Vibe are trademarks or registeredtrademarks of Informatica Corporation in the United States and injurisdictions throughout the world. All other company and productnames may be trade names or trademarks of their respectiveowners.

CONTACT: Steve Bauer	         Informatica Corporation	         +1 650 385 4159 	         +1 650 670 7135

Informatica Corp.