Whirlpool Corporation (WHR): Today's Featured Consumer Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Whirlpool Corporation ( WHR) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 0.3%. By the end of trading, Whirlpool Corporation fell $1.90 (-1.4%) to $136.66 on average volume. Throughout the day, 1,432,809 shares of Whirlpool Corporation exchanged hands as compared to its average daily volume of 1,089,000 shares. The stock ranged in price between $135.86-$140.25 after having opened the day at $139.05 as compared to the previous trading day's close of $138.56. Other companies within the Consumer Durables industry that declined today were: American Woodmark Corporation ( AMWD), down 12.0%, Koss Corporation ( KOSS), down 8.0%, Jakks Pacific ( JAKK), down 2.9% and Mattel ( MAT), down 2.2%.

Whirlpool Corporation engages in the manufacture and marketing of home appliances worldwide. The company's principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. Whirlpool Corporation has a market cap of $10.9 billion and is part of the consumer goods sector. Shares are down 11.7% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Whirlpool Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Whirlpool Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and reasonable valuation levels. We feel these strengths outweigh the fact that the company shows low profit margins.

On the positive front, SGOCO Group ( SGOC), up 12.9%, Libbey ( LBY), up 4.9%, Canon ( CAJ), up 4.2% and Callaway Golf Company ( ELY), up 3.2% , were all gainers within the consumer durables industry with VeriFone Systems ( PAY) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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