By late afternoon, shares had climbed 10.2% to $50.48. Trading volume of 7.3 million had exceeded its three-month daily average of 6.5 million.
Since Thursday, the stock has gained 29.9% after reporting fourth-quarter earnings that beat analyst estimates.
In the three months to December, the travel site recorded per-share earnings of 28 cents, a nickel higher than what analysts surveyed by Thomson Reuters had expected. Revenue of $237.94 million was 31% higher than a year earlier and beat estimates by $8 million.
Over fiscal 2013, the company generated earnings of $1.10 a share, six cents higher than consensus, and revenue of $889.83 million which beat by $12.6 million.
TheStreet Ratings team rates CTRIP.COM INTL LTD as a Buy with a ratings score of B-. The team has this to say about their recommendation:
"We rate CTRIP.COM INTL LTD (CTRP) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and growth in earnings per share. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."