Personalized customer careCustomer care, an organization's ability to support, engage and respond to the needs of customers, is an increasingly strategic part of any business. Successful organizations understand and have insight into customer needs across every channel, including the Web, social and mobile, to deliver the best customer care possible. Microsoft Dynamics CRM enhances core case management capabilities and introduces a new Unified Service Desk, a powerful application designed for call centers that allows agents to handle multiple interactions simultaneously, increasing efficiency by automating repetitive tasks and displaying scripts to help agents provide a more personalized and effective service. Alongside the capabilities gained in the recent acquisition of Parature, which closed Jan. 31, Microsoft Dynamics CRM now offers customers choice in deploying customer service capabilities ranging from self-service via support portals, Facebook and Twitter to Web chat and video capabilities, all leveraging a shared knowledge base to ensure the right answer can be delivered consistently on the right channel at the right time. This new customer care solution ensures that all organizations can effectively handle interactions in the way each customer prefers and quickly respond to that person's needs, resulting in a smooth and more personalized experience for the customer each and every time. Social for everyone The secret to any great relationship starts with the ability to listen. To help sales, marketing and customer care professionals listen, gain insights and more effectively engage with customers across social channels, Microsoft has unveiled Microsoft Social Listening. This new service adds the capabilities for people to analyze and act on market intelligence from social conversations, including measuring sentiment across a wide array of social channels. It also allows users to track product, brand, competitor and campaigns globally and in real time to gain true understanding of their customers and their business across the social Web.