J.M. Smucker Co. (SJM): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

J.M. Smucker ( SJM) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.5%. By the end of trading, J.M. Smucker fell $3.33 (-3.5%) to $91.81 on heavy volume. Throughout the day, 4,272,028 shares of J.M. Smucker exchanged hands as compared to its average daily volume of 838,100 shares. The stock ranged in price between $87.10-$92.24 after having opened the day at $91.20 as compared to the previous trading day's close of $95.14. Other companies within the Consumer Goods sector that declined today were: Tianli Agritech ( OINK), down 7.7%, Kid Brands ( KID), down 7.3%, Supreme Industries ( STS), down 5.2% and Koss Corporation ( KOSS), down 5.1%.

The J. M. Smucker Company engages in manufacturing and marketing branded food products worldwide. The company operates through three segments: U.S. Retail Coffee; U.S. Retail Consumer Foods; and International, Foodservice, and Natural Foods. J.M. Smucker has a market cap of $9.9 billion and is part of the food & beverage industry. Shares are down 8.2% year to date as of the close of trading on Thursday. Currently there are 5 analysts that rate J.M. Smucker a buy, 1 analyst rates it a sell, and 7 rate it a hold.

TheStreet Ratings rates J.M. Smucker as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, reasonable valuation levels, expanding profit margins, increase in net income and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, Northern Technologies International ( NTIC), up 18.0%, Mannatech ( MTEX), up 15.7%, National Beverage Corporation ( FIZZ), up 7.5% and Coty ( COTY), up 7.4% , were all gainers within the consumer goods sector with Ford Motor ( F) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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