Clorox Company (CLX): Today's Featured Consumer Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Clorox Company ( CLX) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 0.3%. By the end of trading, Clorox Company rose $1.15 (1.3%) to $88.11 on average volume. Throughout the day, 1,010,727 shares of Clorox Company exchanged hands as compared to its average daily volume of 1,268,200 shares. The stock ranged in a price between $86.78-$88.57 after having opened the day at $86.94 as compared to the previous trading day's close of $86.96. Other companies within the Consumer Durables industry that increased today were: Nova Lifestyle ( NVFY), up 6.7%, Pool ( POOL), up 6.0%, Cobra Electronics Corporation ( COBR), up 5.2% and Malibu Boats Inc Class A ( MBUU), up 4.8%.

The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox Company has a market cap of $11.2 billion and is part of the consumer goods sector. Shares are down 6.2% year to date as of the close of trading on Thursday. Currently there is 1 analyst that rates Clorox Company a buy, 4 analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Clorox Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in stock price during the past year, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, Kid Brands ( KID), down 7.3%, Koss Corporation ( KOSS), down 5.1%, Virco Manufacturing Corporation ( VIRC), down 2.7% and Knoll ( KNL), down 1.8% , were all laggards within the consumer durables industry with Mattel ( MAT) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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