Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced today an impressive roster of global licensees for its award-winning Skylanders franchise. Landmark new relationships with Crayola® and General Mills underscores the popularity of the Skylanders property and drives the expansion of merchandising program into new categories. Activision’s robust licensing portfolio, featuring more than 175 licensees, is set to deliver meaningful brand extensions for the #1 kids’ video game franchise in the world 1.
- Activision and Crayola will introduce unique Skylanders-branded color and activity formats. The specialty line will include Crayola’s signature formats including Color Wonder, Giant Coloring Pages and Xtreme Coloring, among other new platforms and will be available this holiday at top retail channels worldwide.
- Starting in June, a new promotion with General Mills will release Skylanders-shaped Fruit Flavored Snacks to fans all over North America. This relationship marks Activision’s first entry into the category and will bring six character favorites, including Chompy, Gill Grunt, Jet Vac, Kaos, Stealth Elf and Eruptor to grocery stores, supermarkets, drug stores and mass market retailers.
1Based on revenue, according to The NPD Group, Gfk Media Control® and Activision internal estimates, including toys and accessories, life to date2Based on Activision internal estimates