By late afternoon, 3D shares had added 5% to $74.19, while Hasbro was off 0.26% to $52.78.
The companies plan to develop play 3d printing platforms.
"We believe 3d printing offers endless potential to bring incredible new play experiences for kids and we're excited to work with 3D Systems," said Hasbro CEO Brian Goldner in a joint statement.
Details of the partnership were scant but the companies said the deal would see them "co-venture and deliver new immersive, creative play experiences powered by 3d printing for children and their families later this year."
Since Monday, 3D has gained 10.6%, making up for losses the week before after the company downwardly revised fourth-quarter guidance.
Also See: 3D Systems Downgrades Guidance
TheStreet Ratings team rates 3D SYSTEMS CORP as a Buy with a ratings score of B. The team has this to say about their recommendation:
"We rate 3D SYSTEMS CORP (DDD) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."