3 Stocks Dragging In The Consumer Goods Sector

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 78 points (0.5%) at 16,105 as of Friday, Feb. 14, 2014, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,755 issues advancing vs. 1,149 declining with 181 unchanged.

The Consumer Goods sector currently sits up 0.2% versus the S&P 500, which is up 0.3%. A company within the sector that fell today was PepsiCo ( PEP), up 0.9%. Top gainers within the sector include Philip Morris International ( PM), up 1.2%, Kimberly-Clark Corporation ( KMB), up 0.9%, Canon ( CAJ), up 0.9%, Altria Group ( MO), up 0.7% and Ford Motor ( F), up 0.7%.

TheStreet would like to highlight 3 stocks pushing the sector lower today:

3. J.M. Smucker ( SJM) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, J.M. Smucker is down $5.26 (-5.5%) to $89.88 on heavy volume. Thus far, 2.6 million shares of J.M. Smucker exchanged hands as compared to its average daily volume of 838,100 shares. The stock has ranged in price between $87.10-$92.10 after having opened the day at $91.20 as compared to the previous trading day's close of $95.14.

The J. M. Smucker Company engages in manufacturing and marketing branded food products worldwide. The company operates through three segments: U.S. Retail Coffee; U.S. Retail Consumer Foods; and International, Foodservice, and Natural Foods. J.M. Smucker has a market cap of $9.9 billion and is part of the food & beverage industry. Shares are down 8.2% year-to-date as of the close of trading on Thursday. Currently there are 5 analysts that rate J.M. Smucker a buy, 1 analyst rates it a sell, and 7 rate it a hold.

TheStreet Ratings rates J.M. Smucker as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, reasonable valuation levels, expanding profit margins, increase in net income and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow. Get the full J.M. Smucker Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, VF Corporation ( VFC) is down $3.48 (-5.8%) to $56.40 on heavy volume. Thus far, 3.9 million shares of VF Corporation exchanged hands as compared to its average daily volume of 2.2 million shares. The stock has ranged in price between $55.14-$56.93 after having opened the day at $56.22 as compared to the previous trading day's close of $59.89.

V.F. Corporation designs and manufactures, or sources from independent contractors various apparel and footwear products primarily in the United States and Europe. VF Corporation has a market cap of $26.1 billion and is part of the consumer non-durables industry. Shares are down 3.9% year-to-date as of the close of trading on Thursday. Currently there are 13 analysts that rate VF Corporation a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates VF Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, reasonable valuation levels and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook. Get the full VF Corporation Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Green Mountain Coffee Roasters ( GMCR) is down $3.87 (-3.2%) to $116.90 on average volume. Thus far, 1.8 million shares of Green Mountain Coffee Roasters exchanged hands as compared to its average daily volume of 4.3 million shares. The stock has ranged in price between $116.81-$121.20 after having opened the day at $120.77 as compared to the previous trading day's close of $120.77.

Green Mountain Coffee Roasters, Inc. is engaged in the specialty coffee and coffeemaker businesses in the United States and Canada. The company operates through two segments, Domestic and Canada. Green Mountain Coffee Roasters has a market cap of $17.9 billion and is part of the food & beverage industry. Shares are up 58.8% year-to-date as of the close of trading on Thursday. Currently there are 8 analysts that rate Green Mountain Coffee Roasters a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Green Mountain Coffee Roasters as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company shows weak operating cash flow. Get the full Green Mountain Coffee Roasters Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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