NEW YORK (TheStreet) -- Shares of VF Corp. VFC are lower by almost 6% on Friday after missing on both top and bottom line earnings estimates. 

TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio, said the miss was "a little disturbing" because the company doesn't usually miss earnings estimates. 

He argued that Europe was strong, as was its North Face brand. There may be some weakness in its jeans-wear business segment, which includes brands like Wrangler, Lee Jeans, Chic and Rustlers. 

Cramer told investors they need to really drill down and figure out what happened to VF Corp. this quarter. 

As for the selloff, he said this might be one of the rare buying opportunities for investors to nab shares, since earnings-induced selloffs don't happen very often with this stock. 

Cramer called CEO Eric Wiseman "one of my bankable 21," which is a list of his top CEOs highlighted in his book, Get Rich Carefully. 

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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