MeetMe, Inc. (NYSE MKT:MEET), the public market leader for social discovery, today announced results from its 12,000-person survey of Valentine’s Day habits. The survey reveals Valentine’s Day 2014 is about social media and mobile technology more than ever before, but that some things never change. “94 percent of women and 84 percent of men prefer to start out as friends,” says Catherine Cook co-founder and VP of brand strategy at MeetMe. “People prefer to begin relationships casually as friends and let them evolve naturally into something more. The survey shows that “making new friends” is the number one reason people use MeetMe today. We believe this illustrates the fundamental problem with traditional dating sites – that the best way to start a quality relationship is as a friend.” Some insights MeetMe found about Valentine’s Day habits include:
- Online/mobile apps are by far the most common way to meet someone new.
- Mobile apps make it easier both to meet new people and to expand the set of people to meet.
- More people met their Valentine’s Day date online than offline this year.
- 77 percent prefer a home-cooked meal to going to a restaurant this Valentine’s Day.
- Only 15 percent of women spend more than $50 on Valentine’s Day, but 35 percent of guys do.
- Flowers and candy still matter, with 72 percent of women hoping to receive flowers or candy this Valentine’s Day.