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Alliance Data Systems Corporation ( ADS) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day up 1.1%. By the end of trading, Alliance Data Systems Corporation rose $2.90 (1.1%) to $279.40 on average volume. Throughout the day, 660,113 shares of Alliance Data Systems Corporation exchanged hands as compared to its average daily volume of 794,600 shares. The stock ranged in a price between $272.91-$279.64 after having opened the day at $275.51 as compared to the previous trading day's close of $276.50. Other companies within the Diversified Services industry that increased today were: Genetic Technologies ( GENE), up 39.9%, CRA International ( CRAI), up 9.1%, 51job ( JOBS), up 6.7% and Swisher Hygiene ( SWSH), up 6.5%.

Alliance Data Systems Corporation provides marketing and loyalty solutions primarily in North America. The company operates in three segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. Alliance Data Systems Corporation has a market cap of $13.3 billion and is part of the services sector. Shares are up 5.2% year to date as of the close of trading on Wednesday. Currently there are 13 analysts that rate Alliance Data Systems Corporation a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates Alliance Data Systems Corporation as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, growth in earnings per share, compelling growth in net income, solid stock price performance and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, URS Corporation ( URS), down 13.9%, Bioanalytical Systems ( BASI), down 10.5%, LivePerson ( LPSN), down 8.6% and Universal Security Instruments ( UUU), down 7.3% , were all laggards within the diversified services industry with Vantiv ( VNTV) being today's diversified services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).

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