Nike Inc. (NKE): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Nike ( NKE) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 1.3%. By the end of trading, Nike rose $0.76 (1.0%) to $74.87 on average volume. Throughout the day, 3,052,122 shares of Nike exchanged hands as compared to its average daily volume of 3,731,600 shares. The stock ranged in a price between $73.74-$74.96 after having opened the day at $73.83 as compared to the previous trading day's close of $74.11. Other companies within the Consumer Non-Durables industry that increased today were: Skechers USA ( SKX), up 19.3%, Goodyear Tire & Rubber ( GT), up 11.5%, Mannatech ( MTEX), up 10.5% and American Apparel ( APP), up 10.3%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories, as well as in the provision of services to men, women, and kids worldwide. Nike has a market cap of $52.3 billion and is part of the consumer goods sector. Shares are down 5.8% year to date as of the close of trading on Wednesday. Currently there are 10 analysts that rate Nike a buy, no analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Verso Paper ( VRS), down 7.3%, PH Glatfelter Company ( GLT), down 7.2%, DS Healthcare Group ( DSKX), down 5.8% and Avon Products ( AVP), down 3.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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