NEW YORK (TheStreet) -Orbitz Worldwide Inc (OWW) is up 28% today-- but this is only the latest in the surge in plays of online travel, including TripAdvisor (TRIP) this week... and Expedia (EXPE) and Priceline.com (PCLN) just wont stop.
Key here is the extreme fragmentation in travel -- particularly hotels-- internationally. Priceline has been dominating the European market with Bookings.com. And they have Kayak to boot. Trip Advisor is benefitting from its shift to meta from popunders-- and both Expedia and Priceline are seeing more conversion from this.
The secular tech trends with a shift to more time spent to social media are accelerating... and if you are looking to choose just one, go with Priceline, despite its higher price tag.
--Written by Nicole Urken in New York.
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