Trading Profiles for Upcoming Earnings Including Kraft Foods and Campbell Soup

NEW YORK (TheStreet) -- Earnings season may be slowing, but Kraft Foods (KRFT), Cliffs Natural Resources (CLF) and Bankrate (RATE) plan to report quarterly results after the closing bell Thursday. On Friday morning, Campbell Soup (CPB) , J.M. Smucker (SJM) and TRW Automotive (TRW) are scheduled to report.

Here are my buy-and-trade profiles for the three companies reporting Thursday:

Cliffs Natural Resources ($21.99) Analysts expect this producer of iron-ore pellets and metallurgical coal to report earnings of 78 cents a share. The stock had been below its 200-day simple moving average (SMA) at $21.77 since Jan. 21, with a 2014 low of $18.42 set on Feb. 5. The stock moved back above its 200-day SMA on Wednesday with a test of its 50-day SMA at $22.93. The weekly chart will shift to being positive if the stock can close this week above its five-week modified moving average (MMA) at $22.06, with its 200-week SMA at $52.71. The stock has a loss of 39.9% over the last 12 months. My monthly risky level is $24.78.

Kraft Foods ($53.42): Analysts expect the provider of Kraft cheeses, Maxwell House Coffee, Oscar Mayer and Planters Nuts to report earnings of 61 cents a share. The stock has been below its 200-day SMA at $54.11 since Jan. 23, trading down to $50.54 on Feb. 5. The weekly chart will shift to being positive with a weekly close above its five-week MMA at $53.19. The stock has a gain of 13.1% over the last 12 months. My monthly value level is $52.16.

Bankrate ($17.56): Analysts expect the aggregator of financial information to report earnings of 16 cents a share. The stock had been below its 200-day SMA at $17.15 since Jan. 17 but moved above it on Wednesday. The weekly chart shifts to positive with a weekly close above its five-week MMA at $17.04. The stock has a gain of 41.8% over the last 12 months. My quarterly value level is $12.70 with a monthly risky level is $20.53.

Here are my buy-and-trade profiles for the three companies reporting before the bell on Friday:

Campbell Soup ($40.86): Analysts expect the provider of soups and sauces to report earnings of 73 cents a share. The stock has been below its 200-day SMA at $43.37 since Sept. 19 and has traded as low as $38.30 on Nov. 20. The weekly chart is negative, with its five-week MMA at $41.47 and its 200-week SMA at $36.65. The stock is up 6.8% over the last 12 months. My annual value level is $39.97 with semiannual and annual pivots at $41.31, $43.09 and $43.51 and $43.58, respectively. My quarterly risky level is $45.51.

J.M. Smucker ($93.71): Analysts expect the maker of peanut butter and jelly to report earnings of $1.67 a share. The stock has been below its 200-day SMA at $104.70 since Dec. 11, trading as low as $91.94 on Feb. 5. The weekly chart is negative but oversold with its five-week MMA at $97.67 and its 200-week SMA at $81.27. The stock has a gain of 3.1% over the last 12 months. My annual value level is $82.41 with an annual pivot at $98.74 and monthly risky level at $107.64.

TRW Automotive ($75.08): Analysts expect the supplier of vehicle-control and driver-assist automotive replacement parts to report earnings of $1.63 a share. The stock briefly dipped below its 200-day SMA at $70.71 on Feb 5 and is now above its 50-day SMA at $74.18. The weekly chart will shift to being positive if the stock has a weekly close above its five-week MMA at $74.29 with its 200-week SMA at $50.66. The stock has a gain of 24.7% over the last 12 months. My annual value level is $54.08 with semiannual risky levels at $82.23 and $83.58.

At the time of publication the author held no positions in any of the stocks mentioned.

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This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff

Richard Suttmeier is the chief market strategist at ValuEngine.com. He has been a professional in the U.S. Capital Markets since 1972, transferring his engineering skills to the trading and investment world.

Suttmeier has an engineering degree from Georgia Tech and a Master of Science degree from Brooklyn Poly. He began his career in the financial services industry in 1972 trading U.S. Treasury securities in the primary dealer community. He became the first long bond trader for Bache in 1978, and formed the Government Bond Department at LF Rothschild in 1981, helping establish that firm as a primary dealer in 1986. This experience gives him the insights to be an expert on monetary policy, which he features in his newsletters, and market commentary.

Suttmeier's industry licenses include, Series 7 and Registered Principal (Series 24). He has been the Chief Market Strategist for ValuEngine.com since 2008 and often appears on financial TV.

Click here for details on Suttmeier's "Buy and Trade" investment strategy.

Richard Suttmeier can be reached at RSuttmeier@Gmail.com

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