As Part Of TD Ameritrade's U.S. Olympic And Paralympic Team Sponsorship And #itaddsup Campaign, A Few Of Our Team USA Athletes Dropped In To Give Our Next Generation Hopefuls The Surprise Of A Lifetime.

With the 2014 Winter Olympic Games underway, all eyes are on Team USA. But, across the country, future U.S. Olympic and Paralympic hopefuls and their families are making small strides and sacrifices with the hope of making Team USA in 2018. TD Ameritrade, through its #ItAddsUp campaign, recently sent the next generation of hopefuls on a surprise journey of a lifetime – a trip to Sochi to cheer on Team USA and experience the Games up close and personal.

TD Ameritrade is proud to support the “next generation” of U.S. Olympic and Paralympic hopefuls in a unique social giving campaign. The company selected a future hopeful in each of the seven sports of its sponsored athletes. The selected hopefuls include:

To deliver the news, TD Ameritrade sent U.S. Olympians, J.R. Celski, Noelle Pikus Pace and Louie Vito, as well as U.S. Paralympian Danelle Umstead, to the doorsteps of these seven next generation hopefuls. Check out their surprise reactions here.

The Company sent these chosen young athletes to Sochi to cheer on Team USA and experience their first Olympic Winter Games. But, their journey is just beginning. And TD Ameritrade is committed to helping them along the way.

Here’s where fans can help out

TD Ameritrade has also set up a brokerage account for each chosen next generation hopeful. During the Games, for every use of the hashtag #ItAddsUp, the Company will add funds to each account to help them pay for training and other expenses that often accompany the many steps it takes to get to the Olympic Winter Games.

“Unlike most countries participating in the Games, the U.S. Olympic Committee does not receive government funding to help the athletes,” said Denise Karkos, chief marketing officer, TD Ameritrade. “TD Ameritrade is proud to sponsor Team USA and equally excited to support the next generation of Olympic hopefuls. We’ve sent seven young athletes on an exclusive journey to Sochi alongside the U.S. Olympic team to attend special events, experience USA house, celebrate at the medals ceremonies and experience the excitement of the Winter Games firsthand.”

TD Ameritrade also provided smartphones to each young athlete so they can capture their experiences and share them with the world. Follow their journeys on social media using the hashtag #ItAddsUp.

For more information on the campaign visit

For the latest news and information about TD Ameritrade, follow the Company on Twitter, @TDAmeritradePR.

About TD Ameritrade Holding CorporationMillions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (NYSE:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 38 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or for more information.

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About the USOCFounded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit

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