Yelp Inc (YELP): Today's Featured Internet Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Yelp ( YELP) pushed the Internet industry lower today making it today's featured Internet laggard. The industry as a whole closed the day up 1.2%. By the end of trading, Yelp fell $2.02 (-2.2%) to $90.76 on average volume. Throughout the day, 3,389,208 shares of Yelp exchanged hands as compared to its average daily volume of 3,168,100 shares. The stock ranged in price between $90.27-$93.38 after having opened the day at $92.84 as compared to the previous trading day's close of $92.78. Other companies within the Internet industry that declined today were: LinkedIn ( LNKD), down 5.2%, Internet Initiative Japan ( IIJI), down 4.2%, ChinaCache International Holdings ( CCIH), down 3.7% and ModusLink Global Solutions ( MLNK), down 3.5%.

Yelp, Inc. operates Yelp.com, an online urban city guide that helps people find places to eat, shop, drink, relax, and play based on the informed opinions of a community of locals in the know. Yelp has a market cap of $5.3 billion and is part of the technology sector. Shares are up 34.6% year to date as of the close of trading on Tuesday. Currently there are 15 analysts that rate Yelp a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Yelp as a sell. The area that we feel has been the company's primary weakness has been its disappointing return on equity.

On the positive front, LiveDeal ( LIVE), up 36.7%, ValueClick ( VCLK), up 17.1%, Conversant ( CNVR), up 17.1% and TripAdvisor ( TRIP), up 7.2% , were all gainers within the internet industry with Qihoo 360 Technology ( QIHU) being today's featured internet industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).

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