A previous version of this article said Zillow was expected to generate $54.43 billion in revenue for the fourth quarter. It's expected to generate $54.43 million. TheStreet regrets this error.
NEW YORK (TheStreet) -- Online real estate giant Zillow (Z) reports fourth-quarter earnings after market close, and all eyes will be focused on whether it can keep growing its traffic at a breakneck pace.
Traffic has grown exceptionally fast at Zillow, as the company has seen 11 straight months of over 50% year-over-year growth. January 2014 was one of the strongest months yet.
Shares of Zillow were higher in early Wednesday trading, gaining 1.04% to $88.40.
Earlier this month, Zillow noted January saw 70 million unique users, up 52% year-over-year, and 34% from December. Benefiting the company's results is the expansion into mobile, as Zillow's mobile initiatives dominate its competitors, including Trulia (TRLA) and others. In the January release of monthly traffic, Zillow noted it was 2.5 and 4 times the size of its two closest competitors on market share of visits.
Analysts surveyed by Thomson Reuters are looking for the company to earn 7 cents a share on $54.43 million in sales for the fourth quarter.
In January, Zillow announced it would expand its reach, partnering with AOL (AOL), powering the site's home shopping experience, and continuing to expand Zillow's presence in the massive online real estate market. Zillow now powers four of the top real estate sites in the country: Zillow, Yahoo! Real Estate, AOL Real Estate and HGTV's FrontDoor.com.