Dean Foods Company (DF): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Dean Foods Company ( DF) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.9%. By the end of trading, Dean Foods Company fell $1.12 (-7.4%) to $14.08 on heavy volume. Throughout the day, 18,085,595 shares of Dean Foods Company exchanged hands as compared to its average daily volume of 2,070,800 shares. The stock ranged in price between $13.58-$14.24 after having opened the day at $13.82 as compared to the previous trading day's close of $15.20. Other companies within the Consumer Goods sector that declined today were: EveryWare Global ( EVRY), down 17.5%, Annie's ( BNNY), down 8.7%, Kid Brands ( KID), down 6.8% and DS Healthcare Group ( DSKX), down 6.6%.

Dean Foods Company, a food and beverage company, processes and distributes milk, other fluid dairy products, and plant-based beverages. The company operates in two segments, Fresh Dairy Direct and WhiteWave. Dean Foods Company has a market cap of $1.4 billion and is part of the food & beverage industry. Shares are down 11.6% year to date as of the close of trading on Monday. Currently there are 6 analysts that rate Dean Foods Company a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Dean Foods Company as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and notable return on equity. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow, poor profit margins and a generally disappointing performance in the stock itself.

On the positive front, Inventure Foods ( SNAK), up 14.5%, iRobot Corporation ( IRBT), up 11.4%, Mannatech ( MTEX), up 7.8% and Green Mountain Coffee Roasters ( GMCR), up 7.7% , were all gainers within the consumer goods sector with Nu Skin ( NUS) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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