Nielsen Holdings NV (NLSN): Today's Featured Technology Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Nielsen Holdings ( NLSN) pushed the Technology sector higher today making it today's featured technology winner. The sector as a whole closed the day up 0.5%. By the end of trading, Nielsen Holdings rose $0.96 (2.2%) to $45.14 on average volume. Throughout the day, 3,184,632 shares of Nielsen Holdings exchanged hands as compared to its average daily volume of 2,615,100 shares. The stock ranged in a price between $43.71-$45.14 after having opened the day at $44.59 as compared to the previous trading day's close of $44.18. Other companies within the Technology sector that increased today were: Supertex ( SUPX), up 35.1%, China Information Technology ( CNIT), up 25.6%, AutoNavi Holdings ( AMAP), up 24.4% and magicJack VocalTec ( CALL), up 18.2%.

Nielsen Holdings N.V., an information and measurement company, provides media and marketing information, analytics, and industry expertise about what consumers buy and watch on a global and local basis. Nielsen Holdings has a market cap of $16.5 billion and is part of the computer software & services industry. Shares are down 3.7% year to date as of the close of trading on Friday. Currently there are 7 analysts that rate Nielsen Holdings a buy, 1 analyst rates it a sell, and 3 rate it a hold.

TheStreet Ratings rates Nielsen Holdings as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, compelling growth in net income, revenue growth, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Linktone ( LTON), down 18.2%, Changyou.com ( CYOU), down 10.7%, Echelon Corporation ( ELON), down 9.7% and MoSys ( MOSY), down 7.0% , were all laggards within the technology sector with Electronic Arts ( EA) being today's technology sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the technology sector could consider Technology Select Sector SPDR ( XLK) while those bearish on the technology sector could consider ProShares Ultra Short Technology ( REW).

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