Yum Brands Inc (YUM): Today's Featured Leisure Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Yum Brands ( YUM) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.6%. By the end of trading, Yum Brands rose $1.03 (1.4%) to $72.76 on average volume. Throughout the day, 3,532,985 shares of Yum Brands exchanged hands as compared to its average daily volume of 3,595,000 shares. The stock ranged in a price between $71.67-$72.80 after having opened the day at $72.00 as compared to the previous trading day's close of $71.73. Other companies within the Leisure industry that increased today were: Famous Dave's of America ( DAVE), up 15.4%, Red Robin Gourmet Burgers ( RRGB), up 13.0%, Renren ( RENN), up 5.6% and Morgans Hotel Group Company ( MHGC), up 5.2%.

YUM! Brands, Inc., together with its subsidiaries, operates quick service restaurants in the United States and internationally. It operates in six segments: YUM Restaurants China, YUM Restaurants International, Taco Bell U.S., KFC U.S., Pizza Hut U.S., and YUM Restaurants India. Yum Brands has a market cap of $31.4 billion and is part of the services sector. Shares are down 5.1% year to date as of the close of trading on Friday. Currently there are 9 analysts that rate Yum Brands a buy, no analysts rate it a sell, and 12 rate it a hold.

TheStreet Ratings rates Yum Brands as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, SFX Entertainment ( SFXE), down 6.0%, Orbitz Worldwide ( OWW), down 5.7%, Iao Kun Group Holding Company ( IKGH), down 5.6% and Caesars Entertainment ( CZR), down 3.7% , were all laggards within the leisure industry with Las Vegas Sands ( LVS) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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