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Colgate-Palmolive Company ( CL) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.4%. By the end of trading, Colgate-Palmolive Company rose $0.66 (1.1%) to $61.52 on average volume. Throughout the day, 4,305,327 shares of Colgate-Palmolive Company exchanged hands as compared to its average daily volume of 3,103,500 shares. The stock ranged in a price between $60.81-$61.62 after having opened the day at $60.84 as compared to the previous trading day's close of $60.86. Other companies within the Consumer Non-Durables industry that increased today were: Standard Register Company ( SR), up 7.2%, DS Healthcare Group ( DSKX), up 5.2%, Swisher Hygiene ( SWSH), up 4.1% and Blyth ( BTH), up 3.3%.

Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company operates in two segments: Oral, Personal and Home Care; and Pet Nutrition. Colgate-Palmolive Company has a market cap of $56.1 billion and is part of the consumer goods sector. Shares are down 6.7% year to date as of the close of trading on Friday. Currently there are 4 analysts that rate Colgate-Palmolive Company a buy, 2 analysts rate it a sell, and 12 rate it a hold.

TheStreet Ratings rates Colgate-Palmolive Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, Fibria Celulose ( FBR), down 2.8%, Female Health Company ( FHCO), down 2.4%, Summer Infant ( SUMR), down 2.2% and RG Barry Corporation ( DFZ), down 2.1%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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