Why Groupon (GRPN) Is Up Today

NEW YORK (TheStreet) -- Groupon (GRPN) was gaining 1.7% to $11.05 on Monday after the daily deals site announced a new feature that will make it easier for businesses to offer deals.

The new feature, called Deal Builder, offers step-by-step instructions for merchants looking to set up a deal through Groupon, the company said. The online tool is available on GrouponWorks.com, and offers templates for deals that businesses can follow.

Before the Deal Builder platform, businesses had to talk to Groupon representatives to set up a deal through the service. This feature should make it easier for small businesses to set up deals. The feature is currently available for most local businesses including health and beauty, service-oriented businesses, and activities-based businesses. Food and beverage businesses can use the platform later in 2014.

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